Consumer behaviour analysis:critical perspectives on business and management
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Group Author: | |
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Published: |
Routledge,
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Publisher Address: | London New York |
Publication Dates: | 2002. |
Literature type: | Book |
Language: | English |
Series: |
Critical perspectives on business and management |
Subjects: | |
Carrier Form: | 3 v.: ill. ; 24 cm. |
ISBN: |
0415196426 (set) 0415196434 (v. 1) 0415196442 (v. 2) 0415196450 (v. 3) |
Index Number: | F014 |
CLC: |
F014.5 F713.55 |
Call Number: | F014.5/C758 |
Contents: |
Includes bibliographical references and index. v.1. The behavioural basis of consumer choice -- v.2. The behavioural basis of consumption -- v.3. Marketing, a behvioural perspective. |