Screen Library旅游品牌负面事件对竞争品牌的溢出效应研究 = Spillover effect of negative events of tourism brands on competing brands
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| Main Authors: | |
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| Published: |
中国旅游出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2020 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 150页: 图 ; 23cm |
| ISBN: | 978-7-5032-6412-2 |
| Index Number: | F592 |
| CLC: | F592.3 |
| Call Number: | F592.3/0260 |
| Contents: |
有书目 旅游品牌负面事件对竞争品牌的溢出效应研究 |