Screen LibraryPackaging the brand：the relationship between packaging design and brand identity : required reading range : course reader.
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| Group Author: | ; |
|---|---|
| Published: |
AVA,
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| Publisher Address: | Lausanne |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Series: |
An AVA book |
| Subjects: | |
| Carrier Form: | 207 p.: ill. ; 30 cm. |
| ISBN: |
9782940411412 2940411417 |
| Index Number: | J534 |
| CLC: | J534.4 |
| Call Number: | J534.4/P119 |
| Contents: |
Om metoder til visuelt at kommunikere værdien af et produkt til en målgruppe. Også hvordan man undersøger levetiden for emballage fra fremstilling til endelig bortskaffelse og de miljøhensyn, der følger med. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. |