Screen LibraryAdvertising and societies：global issues
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
P. Lang,
|
| Publisher Address: | New York |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Series: |
Digital formations ; vol. 14 |
| Subjects: | |
| Carrier Form: | 305 p.: ill. ; 23 cm. |
| ISBN: | 0820462071 (acid-free) |
| Index Number: | F713 |
| CLC: |
F713.8 F713.8-05 |
| Call Number: | F713.8/F919 |
| Contents: |
Includes bibliographical references and index. International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality. |