Contemporary issues in marketing

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Bibliographic Details
Main Authors: Evans Martin 1950-
Group Author: Moutinho Luiz
Published: Macmillan Business,
Publisher Address: Basingstoke
Publication Dates: 1999.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 227 p.: ; 25 cm.
ISBN: 0333677749
Index Number: F713
CLC: F713.5
Call Number: F713.5/E927
Contents: Includes bibliographical references and index.