Legends in marketing. Gerald Zaltman /
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Main Authors: | |
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Group Author: | |
Published: |
SAGE Publications India Pvt Ltd,
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Publisher Address: | New Delhi : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Series: |
Legends in marketing
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Subjects: | |
Carrier Form: | 5 volumes : illustrations, forms ; 25 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: |
9789352806645 (set) : 9352806646 (set) |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/Z22 |
Contents: | Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory. |