Screen LibraryLegends in marketing. Gerald Zaltman /
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
SAGE Publications India Pvt Ltd,
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| Publisher Address: | New Delhi : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Series: |
Legends in marketing
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| Subjects: | |
| Carrier Form: | 5 volumes : illustrations, forms ; 25 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9789352806645 (set) : 9352806646 (set) |
| Index Number: | HF5415 |
| CLC: | F713.50 |
| Call Number: | F713.50/Z22 |
| Contents: | Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory. |