微软营销秘笈
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Main Authors: | ; |
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Group Author: | |
Published: |
中国人民大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 12,244页: ; 23cm |
ISBN: | 978-7-300-09449-6 |
Index Number: | F471 |
CLC: | F471.266 |
Call Number: | F471.266/4145 |
Contents: | 本书分三部分:五个市场制胜策略——选择、确定并执行最佳策略;你的竞技场——描绘竞争市场上的空白和机遇;实施你的策略——把它当做一场残酷的战役。 |
Note: | 书名原文:The marketing playbook:five battle tested plays for capturing and keeping the lead in any market |