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如何撰写营销计划 = How to write a marketing plan

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Bibliographic Details
Main Authors: 英 韦斯特伍德 Westwood, John (著)
Group Author: 石真珍 (译); 段晓东 (译)
Published: 东北财经大学出版社
Publisher Address: 大连
Publication Dates: 2007
Literature type: Book
Language: Chinese
Series: 职场成功秘籍
Subjects:
Carrier Form: 173页: 图表 ; 22cm
ISBN: 978-7-81084-938-8
Index Number: F713
CLC: F713.50
Call Number: F713.50/5042-3
Contents: 本书介绍了为一个假想的设备制造公司撰写营销计划,让读者掌握撰写营销计划和各个部分。