Screen LibraryAnalyzing attachment and consumers' emotions : emerging research and opportunities /
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationa...
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| Main Authors: | |
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| Corporate Authors: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2018] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0 |
| Summary: |
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- |
| Carrier Form: | 14 PDFs (xix, 308 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522549857 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Contents: | Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. |