Screen Library管理品牌资产 = Managing brand equity capitalizing on the value of a brand name
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 13,267页: 图 ; 24cm |
| ISBN: | 978-7-111-37288-2 |
| Index Number: | F273 |
| CLC: | F273.2 |
| Call Number: | F273.2/7242-1 |
| Contents: |
品牌三部曲 1 本书共分11章，内容包括：品牌资产、品牌忠诚度、品牌知名度、感知质量、品牌联想的衡量等。 |