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Social media engagement for dummies /

Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.

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Bibliographic Details
Main Authors: Sherman, Aliza.
Corporate Authors: Wiley (Online service)
Group Author: Smith, Danielle Elliott.
Published: John Wiley & Sons Inc,
Publisher Address: Hoboken, N.J. :
Publication Dates: [2013]
Literature type: eBook
Language: English
Series: For dummies
Subjects:
Internet marketing.
Social media > Handbooks, manuals, etc.
Online social networks.
Relationship marketing.
Electronic books.
Online Access: http://www.cnpereading.com/pages/publications/form/article/4028819c4232e89e014233ba37ed39d9
Summary: Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.
Item Description: Description based on print version record.
Includes index.
Carrier Form: 1 online resource (xvi, 368 pages) : illustrations.
Also available in print.
ISBN: 9781118530269 (electronic bk.)
1118530195 (pbk.)
9781118530191 (pbk.)
Index Number: HF5415
CLC: F713.36
Contents: Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens.

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