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Marketing democracy : public opinion and media formation in democratic societies /

"This book examines mass marketing techniques in a political rather than economic context ... Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. The a...

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Bibliographic Details
Main Authors: Laufer, Romain (Author)
Group Author: Paradeise, Catherine
Published: Transaction Publishers,
Publisher Address: New Brunswick, New Jersey :
Publication Dates: 2016.
c1990
Literature type: Book
Language: English
French
Subjects:
Public relations and politics.
Public opinion.
Mass media and public opinion.
Summary: "This book examines mass marketing techniques in a political rather than economic context ... Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. The authors argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations."--From publisher description.
Item Description: Translation of: Le prince bureaurcrate. This translation originally published in 1990.
Carrier Form: xiii, 349 pages ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781412862912 (paper) :
0887381995 (cloth)
9781412828109 (ebook)
Index Number: JF2112
CLC: C912.31
Call Number: C912.31/L373
Contents: Sophism and marketing -- Laissez-Faire and the crisis of legitimacy -- Counting : from a symbolic procedure to a pragmatic procedure -- From the market price to the product image -- From the vote to the survey -- From bureaucratic counting to social indicators -- Rhetoric: the method of discourse -- Pragmatism : the formation of the cybernetic ideology -- The workings of cybernetic ideology -- Social classes and statistical destiny -- Managing the impossible -- 1989 : two centuries later.

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