Contemporary research in e-branding
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Group Author: | |
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Published: |
Information Science Reference,
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Publisher Address: | Hershey, PA |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xix, 358 p.: ill. ; 29 cm. |
ISBN: |
9781599048130 (hardcover) 1599048132 (hardcover) 9781599048154 (ebook) 1599048159 (ebook) |
Index Number: | F713 |
CLC: |
F713.36 F760.5 |
Call Number: | F713.36/C761 |
Contents: |
"Premier reference source"--Cover. Includes bibliographical references (p. 313-350) and index. "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher. |