Cover is for reference only

Contemporary research in e-branding

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Bibliographic Details
Group Author: Bandyopadhyay Subir, 1958-
Published: Information Science Reference,
Publisher Address: Hershey, PA
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Internet marketing.
Branding (Marketing)
Communication in marketing.
Carrier Form: xix, 358 p.: ill. ; 29 cm.
ISBN: 9781599048130 (hardcover)
1599048132 (hardcover)
9781599048154 (ebook)
1599048159 (ebook)
Index Number: F713
CLC: F713.36
F760.5
Call Number: F713.36/C761
Contents: "Premier reference source"--Cover.
Includes bibliographical references (p. 313-350) and index.
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

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