Smart green:how to implement sustainable business practices in any industry and make money
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Main Authors: | |
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Published: |
Wiley,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xviii, 202 p.: ill. ; 24 cm. |
ISBN: |
9780470387795 (cloth) 0470387793 (cloth) |
Index Number: | F406 |
CLC: | F406 |
Call Number: | F406/E798 |
Contents: |
Includes bibliographical references (p. 190-192) and index. The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership. The recent rush of green-consciousness demonstrates an increasing demand for products developed with a sustainable process; yet in spite of this demand, there is a dearth of such products available. The core value propositions from the book include merging the current concepts of sustainability models with entrepreneurial approaches; provide a guide for new and current industries to explore sustainability issues while phasing in and innovating for maximizing cost savings and profitability; and utilization of business intelligence and analytics to minimize risk. |