Screen LibrarySmart green：how to implement sustainable business practices in any industry and make money
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | c2009. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 202 p.: ill. ; 24 cm. |
| ISBN: |
9780470387795 (cloth) 0470387793 (cloth) |
| Index Number: | F406 |
| CLC: | F406 |
| Call Number: | F406/E798 |
| Contents: |
Includes bibliographical references (p. 190-192) and index. The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership. The recent rush of green-consciousness demonstrates an increasing demand for products developed with a sustainable process; yet in spite of this demand, there is a dearth of such products available. The core value propositions from the book include merging the current concepts of sustainability models with entrepreneurial approaches; provide a guide for new and current industries to explore sustainability issues while phasing in and innovating for maximizing cost savings and profitability; and utilization of business intelligence and analytics to minimize risk. |