Screen Library定位：有史以来对美国营销影响最大的观念 = Positioning：the battle for your mind
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
特劳特经典丛书 |
| Subjects: | |
| Carrier Form: | 22,292页: ; 25cm |
| ISBN: | 978-7-111-32640-3 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/6148-2 |
| Contents: | 本书阐述“定位”观念的产生，剖析“满足需求”无法赢得顾客的原因，给出如何进入顾客心智以赢得选择的定位之道。 |