Improving marketing strategies for private label products /
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
Saved in:
Corporate Authors: | |
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Group Author: | |
Published: |
IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2020] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- |
Item Description: | "Premier Reference Source". |
Carrier Form: | xxiii, 383 pages : illustrations ; 26 cm. |
Bibliography: | Includes bibliographical references (pages 328-375) and index. |
ISBN: |
9781799802570 1799802574 9781799802587 1799802582 |
Index Number: | HD69 |
CLC: |
F713.54 F713.50 |
Call Number: | F713.50/I348-1 |