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Improving marketing strategies for private label products /

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Arslan, Yusuf
Published: IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
House brands > Marketing
Marketing > Planning
Strategic planning
Summary: ""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
Item Description: "Premier Reference Source".
Carrier Form: xxiii, 383 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references (pages 328-375) and index.
ISBN: 9781799802570
1799802574
9781799802587
1799802582
Index Number: HD69
CLC: F713.54
F713.50
Call Number: F713.50/I348-1

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