Screen Library麦肯锡大数据指南 = Big data, analytics, and the future of marketing & sales
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| Corporate Authors: | |
|---|---|
| Group Author: | ; ; |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2016 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 16,200页: 照片 ; 25cm |
| ISBN: | 978-7-111-54934-5 |
| Index Number: | F279 |
| CLC: | F279.712.3 |
| Call Number: | F279.712.3/5428 |
| Contents: | 本书探讨了商业机会、大公司的案例，及大数据和高级分析对组织的影响。全书分为商机；洞察与行动；如何转型、如何开始三部分。 |