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Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series /

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the fo...

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Bibliographic Details
Group Author: Cavicchi, Alessio; Santini, Cristina
Published: Woodhead Publishing is an imprint of Elsevier,
Publisher Address: Duxford, United Kingdom :
Publication Dates: [2018]
Literature type: Book
Language: English
Series: Woodhead Publishing series in food science, technology and nutrition
Subjects:
Food industry and trade > Case studies
Food > Social aspects > Case studies
Summary: Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive envi
Carrier Form: xxxii, 376 pages : illustrations (some color), forms ; 23 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780081010075 (paperback) :
Index Number: TP370
CLC: F416.82-05
Call Number: F416.82-05/C337

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