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Marketing fundamentals, 2003-2004

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Bibliographic Details
Main Authors: Withey Frank
Corporate Authors: Chartered Institute of Marketing
Group Author: Lancaster Geoffrey 1938-
Published: Butterworth-Heinemann,
Publisher Address: Oxford
Publication Dates: 2003.
Literature type: Book
Language: English
Series: CIM coursebook
Subjects:
Marketing
Marketing > Management
Marketing > Examinations
Marketing > Management > Examinations
Carrier Form: xii, 363 p.: ; 30 cm.
ISBN: 0750659572
Index Number: F713
CLC: F713.5
Call Number: F713.5/W824
Contents: Includes index.

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