Business research : a guide to planning, conducting, and reporting your study /

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Bibliographic Details
Main Authors: Cooper, Donald R. (Author)
Published: SAGE,
Publisher Address: Los Angeles, CA :
Publication Dates: [2019]
Literature type: Book
Language: English
Edition: First edition.
Subjects:
Carrier Form: xxiv, 408 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages 373-397) and index.
ISBN: 9781544307824
1544307829
Index Number: HD30
CLC: F270-3
Call Number: F270-3/C776
Contents: Machine generated contents note: Learning Objectives -- Reasons to Study Business -- What Recruiters Say About Research Skills -- Research Fast-tracks Your Career -- Business Research Defined -- The Scope of Business Research -- Reporting -- Exploring -- Describing -- Explaining -- Predicting -- Changing -- The Continuum of Basic, Practical, and Applied Research -- Good Research Is... -- Ethical Issues -- Purpose -- Design -- Procedures -- Data and Instrumentation -- Findings -- Qualifications of the Researcher -- Outcomes -- Which Research Orientation Is Right for You? -- The Road Map -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Scientific Inquiry -- Reasoning to Sound Conclusions -- Deduction -- Induction -- Abduction -- The Toulmin Model -- Deciphering the Research Lingo -- Concepts -- Constructs -- Definitions -- Variables Defined -- Variables in Measurement -- Variables in Causal and Correlational Relationships -- Hypotheses -- Theory
Note continued: Case Study: The Toulmin Model of Argumentation and Reasoning-"Women Make Superior Managers" -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Phases of the Research Process -- Process Phase 1: Exploring -- Choose a Business Research Topic -- State the Management or Academic Research Question -- Formulate the Investigative Questions -- Explore Data Sources to Refine Your -- Question and Adjust Its Scope -- Process Phase 2: Planning -- Prepare to Solve Ethical Dilemmas -- Complete an Extensive Literature Review -- Formulate Hypotheses and Operationalize Variables -- Select a Research Design -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Process Phase 3: Creating -- Match an Efficient Method/Technique With the Design -- Identify or Create the Measuring Instruments -- Implement a Sampling Plan -- Process Phase 4: Conducting -- Recruit Research Participants Ethically
Note continued: Prepare a Proposal (Academic, IRB Protocol, or Business) -- Conduct a Pilot Study -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Process Phase 5: Collecting and Analyzing -- Collect and Process the Data -- Analyze and Interpret the Data -- Process Phase 6: Writing -- Write the Research Report -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Design and the Research Question -- What Is Research Design? -- Nonexperimental Design -- Nonexperimental Designs in Business -- Design Is Not Method -- Design Typologies -- Criteria -- The Status of Design in Business and Allied Disciplines -- Business Research Design -- Research Objectives: Descriptive, Predictive, and Explanatory -- Time Dimension: Cross-Sectional, Longitudinal, and Retrospective -- Studies Illustrating Time Dimension by Research Objective -- Summary of Business Examples in the 3 x 3 Matrix -- Chapter Summary -- Key Terms
Note continued: Discussion Questions -- Learning Objectives -- Qualitative and Quantitative Design: A Synergistic Relationship -- An Introduction to Qualitative Design -- Ethnography -- Phenomenology -- Grounded Theory -- Narrative -- Case Studies -- Mixed Design -- Selecting a Mixed Design -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives -- Optimizing Business Experiments -- Experimental Classifications -- Characteristics of Experimental Design -- Conditions for Claims of Causality -- Simple Causal Relationships -- Validity in Experimentation -- Pre-Experiments -- True Experiments -- Example: Pretest-Posttest Control Group -- Example: Solomon Four-Group Design -- Other Randomized Designs -- Signal Versus Noise and Randomization-Based Designs -- Quasi-Experiments -- Example: Nonequivalent Groups Design -- Matching -- Other Approaches to Balance Groups -- Chapter Summary -- Key Terms -- Discussion Questions -- Learning Objectives
Note continued: Overview -- Title -- Abstract -- Introduction -- APA Guidelines -- Organizing the Literature: The Synthesis Matrix -- Creating a Research Space (CARS) -- Expanding the Headings: The Problem and Its Setting -- Method -- Breaking the Rules: Reorganizing for a Business Study -- Design -- Sampling Procedures -- Participants -- Instruments (or Materials, Tests, Measures, or Questionnaires) -- Procedure -- Results -- Results Example With Statistical Interpretation -- Discussion -- An Opening Summary for the Discussion -- Theoretical Implications -- Practical Implications -- Limitations -- Suggestions for Future Research -- References -- Example References -- Appendices -- Chapter Summary -- Key Terms -- Discussion Questions -- Appendix A Questionnaire Design Using Google Forms -- Appendix B Exemption Request (Institutional Review Board) -- Appendix C Sample Business Proposal -- Appendix D Statistical Decision Trees
Note continued: Appendix E Results of the Quantitative Design Textbook Survey -- Appendix F Brief Tutorial: Three Longitudinal Studies in One -- Appendix G Tutorial: Organize Your Report With Timesaving Applications.