Screen Library营销管理：提升顾客价值和利润增长的战略 = Market-based management：strategies for growing customer value and profitability
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| Main Authors: | |
|---|---|
| Group Author: | ; ; |
| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销学精选教材译丛 |
| Subjects: | |
| Carrier Form: | 462页: 图表 ; 25cm |
| ISBN: | 978-7-301-11229-8 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/7842-2 |