营销管理:提升顾客价值和利润增长的战略 = Market-based management:strategies for growing customer value and profitability
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Main Authors: | |
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Group Author: | ; ; |
Published: |
北京大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Series: |
营销学精选教材译丛 |
Subjects: | |
Carrier Form: | 462页: 图表 ; 25cm |
ISBN: | 978-7-301-11229-8 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/7842-2 |