Communication in the 2008 U.S. election:digital natives elect a President

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Bibliographic Details
Group Author: Banwart Mary C 1968-; McKinney Mitchell S
Published: Peter Lang,
Publisher Address: New York
Publication Dates: c2011.
Literature type: Book
Language: English
Series: Frontiers in political communication ; v. 20
Subjects:
Carrier Form: vi, 329 p.: ill. ; 24 cm.
ISBN: 9781433109881 (pbk. : alk. paper)
1433109883 (pbk. : alk. paper)
9781433109898 (hardcover : alk. paper)
1433109891 (hardcover : alk. paper)
Index Number: D771
CLC: D771.224
Call Number: D771.224/C734
Contents: Includes bibliographical references.
1. Communication for & by digital natives in campaign 2008 -- 2. Candidate messages & images in campaign 2008 -- 3. Female candidates in campaign 2008 -- 4. International perspectives on campaign 2008
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens--digital natives, greatly attracted by digital media--signaled the highest turnout in a long time. Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners