Communication in the 2008 U.S. election:digital natives elect a President
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Group Author: | ; |
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Published: |
Peter Lang,
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Publisher Address: | New York |
Publication Dates: | c2011. |
Literature type: | Book |
Language: | English |
Series: |
Frontiers in political communication ; v. 20 |
Subjects: | |
Carrier Form: | vi, 329 p.: ill. ; 24 cm. |
ISBN: |
9781433109881 (pbk. : alk. paper) 1433109883 (pbk. : alk. paper) 9781433109898 (hardcover : alk. paper) 1433109891 (hardcover : alk. paper) |
Index Number: | D771 |
CLC: | D771.224 |
Call Number: | D771.224/C734 |
Contents: |
Includes bibliographical references. 1. Communication for & by digital natives in campaign 2008 -- 2. Candidate messages & images in campaign 2008 -- 3. Female candidates in campaign 2008 -- 4. International perspectives on campaign 2008 The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens--digital natives, greatly attracted by digital media--signaled the highest turnout in a long time. Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners |