Screen Library媒介经营管理
Saved in:
| Main Authors: | |
|---|---|
| Published: |
浙江大学出版社
|
| Publisher Address: | 杭州 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
现代传播 |
| Subjects: | |
| Carrier Form: | 488页: ; 20cm |
| ISBN: |
7-308-03724-X 978-7-308-03724-2 |
| Index Number: | G206 |
| CLC: | G206.2 |
| Call Number: | G206.2/2254 |
| Contents: | 本书涵盖媒介经营的战略策略、媒介产品的生产与经营、媒介经营的绩效评价三大领域，其他更是涉及媒介的品版经营、媒介的资本运作，所涉猎范围相当广泛。 |