Screen LibraryBuilding communities : social networking for academic libraries /
A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. "Building Communities" is a handbook to implement social media technologies for academic lib...
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| Main Authors: | |
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| Corporate Authors: | |
| Published: |
Chandos Publishing,
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| Publication Dates: | 2013. |
| Literature type: | eBook |
| Language: | English |
| Series: |
Chandos Publishing Social Media Ser.
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| Subjects: | |
| Online Access: |
http://www.sciencedirect.com/science/book/9781843347354 |
| Summary: |
A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. "Building Communities" is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers the beginning of social networking in the academic context, how to implement use of social media technologies, and evaluating their use. The final section considers the future and asks: "Whats next?" |
| Carrier Form: | 1 online resource (227 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
1306176905 9781306176903 1843347350 9781843347354 9781780634012 1780634013 |
| Index Number: | Z675 |
| CLC: | G253 |
| Contents: | 1. The whats and whys of social networking for academic libraries -- 2. How to approach the implementation of social media technologies -- 3. Case studies of academic libraries and social media networking -- 4. First steps -- 5. Make the connection : posting on social media -- 6. Evaluating the impact of social media in academic libraries -- 7. Closing thoughts. |