New-product diffusion models
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Group Author: | ; ; |
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Published: |
Kluwer Academic,
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Publisher Address: | Boston |
Publication Dates: | c2000. |
Literature type: | Book |
Language: | English |
Series: |
International series in quantitative marketing ; 11 |
Subjects: | |
Carrier Form: | xi, 355 p.: ill. ; 25 cm. +1 computer disk (3 1/2 in.). |
ISBN: | 0792377516 (alk. paper) |
Index Number: | F273 |
CLC: | F273.2-532 |
Call Number: | F273.2-532/N532/1998 |
Contents: |
Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania. Includes bibliographical references and index. |