New-product diffusion models

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Bibliographic Details
Group Author: Mahajan Vijay; Muller Eitan; Wind Yoram
Published: Kluwer Academic,
Publisher Address: Boston
Publication Dates: c2000.
Literature type: Book
Language: English
Series: International series in quantitative marketing ; 11
Subjects:
Carrier Form: xi, 355 p.: ill. ; 25 cm. +1 computer disk (3 1/2 in.).
ISBN: 0792377516 (alk. paper)
Index Number: F273
CLC: F273.2-532
Call Number: F273.2-532/N532/1998
Contents: Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania.
Includes bibliographical references and index.