Screen LibraryReal-life marketing and promotion strategies in college libraries：connecting with campus and community
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| Group Author: | |
|---|---|
| Published: |
Haworth Information Press,
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| Publisher Address: | Binghamton, NY |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Item Description: | College & undergraduate libraries. |
| Carrier Form: | xvi, 192 p.: ill. ; 23 cm. |
| ISBN: |
9780789031570 (alk. paper) 0789031574 (alk. paper) 9780789031587 (pbk. : alk. paper) 0789031582 (pbk. : alk. paper) |
| Index Number: | G258 |
| CLC: | G258.6 |
| Call Number: | G258.6/R288 |
| Contents: |
"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005." Includes bibliographical references and index. Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz. |