Pricing for profitability:activity-based pricing for competitive advantage
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Main Authors: | |
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Published: |
Wiley,
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Publisher Address: | New York |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Series: |
Wiley cost management series |
Subjects: | |
Carrier Form: | xiv, 271 p.: ill. ; 24 cm. |
ISBN: | 0471415359 (cloth : alk. paper) |
Index Number: | F274 |
CLC: |
F274 F714.1 F713.3 |
Call Number: | F714.1/D153 |
Contents: |
Includes bibliographical references and index. Acknowledgements -- Preface -- Pricing for profitability -- Economics and demand -- Competitive strategy and pricing -- Understanding pricing strategy -- Costs -- Activity-based costing -- Activity-based pricing -- Activity-based pricing models -- Influence of capacity utilization -- Target pricing -- Price negotiations -- Conclusions and summary -- Glossary -- Index. |