Text as data : computational methods of understanding written expression using SAS /

"This book provides a high-level, integrated overview of text analytics and the role of SAS software in the ever-evolving information technology environment. The author uses his 18 years of experience to show the reader how using multiple sources of data and machine learning approaches can prod...

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Bibliographic Details
Main Authors: De Ville, Barry
Corporate Authors: Wiley Online Library (Online service)
Group Author: Bawa, Gurpreet Singh, 1983-
Published: Wiley,
Publisher Address: Hoboken, New Jersey :
Publication Dates: 2021.
Literature type: eBook
Language: English
Series: Wiley and SAS business series
Subjects:
Online Access: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119487142
Summary: "This book provides a high-level, integrated overview of text analytics and the role of SAS software in the ever-evolving information technology environment. The author uses his 18 years of experience to show the reader how using multiple sources of data and machine learning approaches can produce superior results. He emphasizes text as qualitative data in the context of traditional quantitative data analytics. The book begins with a description of the structure and dynamics of the text analytics process, before delving deeper into his combined linguistic + quantitative approach to analyzing data. Topics covered include numeric vs. textual data, expression parsing and detection, and text maps"--
Item Description: Description based on print version record.
Carrier Form: 1 online resource (240 pages).
Also available in print.
Bibliography: Includes bibliographical references and index.
ISBN: 9781119487142 (electronic book)
9781119487128
Index Number: QA76
CLC: TP18
Contents: Text mining and text analytics -- Text analytics process overview -- Text data source capture -- Document content and characterization -- Textual abstraction : latent structure, dimension reduction -- Classification and prediction -- Boolean methods of classification and prediction -- Speech to text.