Voice marketing : harnessing the power of conversational AI to drive customer engagement /
"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--
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Main Authors: | |
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Group Author: | ; ; ; |
Published: |
Rowman & Littlefield,
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Publisher Address: | Lanham, Maryland : |
Publication Dates: | [2024] |
Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- |
Carrier Form: | viii, 206 pages : illustrations ; 26 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781538155394 1538155397 9781538155400 1538155400 |
Index Number: | HF5827 |
CLC: | F713.5 |
Call Number: | F713.5/M666 |