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Voice marketing : harnessing the power of conversational AI to drive customer engagement /

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--

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Bibliographic Details
Main Authors: Minsky, Laurence (Author)
Group Author: Westwater, Susan (writer of foreword.); Westwater, Scot; Fahey, Colleen; Kotler, Philip.
Published: Rowman & Littlefield,
Publisher Address: Lanham, Maryland :
Publication Dates: [2024]
Literature type: Book
Language: English
Subjects:
Word-of-mouth advertising.
Social media > Marketing.
Artificial intelligence > Economic aspects.
Customer relations.
Summary: "Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--
Carrier Form: viii, 206 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781538155394
1538155397
9781538155400
1538155400
Index Number: HF5827
CLC: F713.5
Call Number: F713.5/M666

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