爆款文案一句话就够了 = Copywriting one sentence is enough
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Main Authors: | |
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Published: |
文汇出版社
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Publisher Address: | 上海 |
Publication Dates: | 2021 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 214页: 图 ; 23cm |
ISBN: | 978-7-5496-3453-8 |
Index Number: | F713 |
CLC: | F713.812 |
Call Number: | F713.812/0443 |
Contents: | 文案不吸引人,读者马上就会关闭页面;文案吸引人,有了阅读量却没有转化率,运营和广告的钱全都白花了;文案有了阅读量也实现了转化率,又要开始思考下一波来点儿什么新“炸点”。本书将文案创作变成一种流程写作,让你在阅读的同时轻轻松松学习到文案创作的流程和方法。 |