营销关键点:赢得复杂销售的六个步骤 = Hopeis not a strategy:the 6 keys to winning the complex sale
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Main Authors: | |
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Group Author: | ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2011 |
Literature type: | Book |
Language: | Chinese |
Series: |
金牌销售员秘术 ; 5 |
Subjects: | |
Carrier Form: | 231页: ; 21cm |
ISBN: | 978-7-111-35090-3 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/2246 |
Contents: | 本书所探讨的主要是企业间(B2B)直接销售的“机会管理”流程,重点在于如何制定“在竞争性评估的环境、以团队推销的方式、向多层次购买者推销解决方案”的销售策略。 |