Principles of marketing

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Bibliographic Details
Main Authors: Kotler Philip
Group Author: Armstrong Gary
Published: Prentice Hall,
Publisher Address: Upper Saddle River, NJ
Publication Dates: c1999.
Literature type: Book
Language: English
Edition: 8th ed.
Subjects:
Carrier Form: 1 v. (various pagings): col. ill. ; 29 cm. +1 computer laser optical disc (4 3/4 in.)
ISBN: 0139570020
Index Number: F713
CLC: F713.5
Call Number: F713.5/K874/8th.ed.
Contents: Includes bibliographical references and indexes.