Principles of marketing
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Main Authors: | |
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Group Author: | |
Published: |
Prentice Hall,
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Publisher Address: | Upper Saddle River, NJ |
Publication Dates: | c1999. |
Literature type: | Book |
Language: | English |
Edition: | 8th ed. |
Subjects: | |
Carrier Form: | 1 v. (various pagings): col. ill. ; 29 cm. +1 computer laser optical disc (4 3/4 in.) |
ISBN: | 0139570020 |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/K874/8th.ed. |
Contents: | Includes bibliographical references and indexes. |