Marketing champions:practical strategies for improving marketing's power, influence, and business impact

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Bibliographic Details
Main Authors: Young Roy A., Ph.D
Group Author: Weiss Allen M; Stewart David W
Published: John Wiley a & Sons,
Publisher Address: Hoboken, NJ
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Carrier Form: xviii, 270 p.: ill. ; 24 cm.
ISBN: 0471744956
9780471744955
Index Number: F713
CLC: F713.5
Call Number: F713.5/Y759
Contents: Includes index.