Screen LibraryMarketing Maximilian：the visual ideology of a Holy Roman Emperor
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| Main Authors: | |
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| Published: |
Princeton University Press,
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| Publisher Address: | Princeton |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 303 p.: ill. ; 27 cm. |
| ISBN: |
9780691130194 (hardcover : alk. paper) 0691130191 (hardcover : alk. paper) |
| Index Number: | K516 |
| CLC: | K516.3 |
| Call Number: | K516.3/S587 |
| Contents: |
Includes bibliographical references (p. 289-299) and index. Introduction : Maximilian's artworlds -- Family ties : genealogy as ideology for Emperor Maximilian I -- Translation of empire -- Caesar Divus : leader of Christendom -- Shining armor : Emperor Maximilian, chivalry, and war -- Magnificence and dignity : princely pastimes -- Conclusions : dynasty and/or nation? "Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating stud |