Screen LibraryMarketing management /
Saved in:
| Main Authors: | |
|---|---|
| Published: |
AVA Pub. ; Distributed by Ingram Publisher Services,
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| Publisher Address: | Lausanne, Switzerland : La Vergne, TN : |
| Publication Dates: | [2011] |
| Literature type: | Book |
| Language: | English |
| Series: |
Basics Marketing ;
03 AVA Academia |
| Subjects: | |
| Item Description: | "Ethical: awareness/reflection/debate. [Marketing:] n. the action or business of promoting and selling products or services. [Management:] n. the process of dealing with or controlling things or people"--Cover. |
| Carrier Form: | 167 pages : color illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages 162-164) and index. |
| ISBN: |
9782940411511 : 2940411514 |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Call Number: | F713.5/S541 |
| Contents: | Basic business economics -- Vision, mission and leadership. Inspirational dreams -- Competitive business strategies -- Brand identity and shareholder value -- Managing people -- Handling a crisis -- The numbers -- Ethical issues and legal compliance. |