Screen Library公关造势与技巧：通向21世纪的桥梁 = Public relations campaigns and techniques：building bridges into the 21st century
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
新闻与传播学译丛国外经典教材系列 |
| Subjects: | |
| Carrier Form: | 247页: 图 ; 28cm |
| ISBN: | 978-7-300-10790-5 |
| Index Number: | C912 |
| CLC: | C912.3 |
| Call Number: | C912.3/3325-1 |
| Contents: | 本书展望了公共关系在21世纪中将发挥的重要作用，并着重论述了新技术采用、公关活动趋势和公关功能全球化等领域当前最关注的问题。全书编写糅合了营销、公关、广告、管理和技术等多方面的内容，在开阔的视野中探讨公共关系。 |