Service is front stage:positioning services for value advantage

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Bibliographic Details
Main Authors: Teboul James 1940-
Published: Palgrave Macmillan,
Publisher Address: Houndmills [England]
Publication Dates: 2006.
Literature type: Book
Language: English
Series: INSEAD business press
Subjects:
Carrier Form: xi, 161 p.: ill. ; 25 cm.
ISBN: 0230006604
9780230006607
Index Number: F719
CLC: F719
F713.50
Call Number: F713.50/T254
Contents: Includes bibliographical references (p. 146-149) and index.