Service is front stage:positioning services for value advantage
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Main Authors: | |
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Published: |
Palgrave Macmillan,
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Publisher Address: | Houndmills [England] |
Publication Dates: | 2006. |
Literature type: | Book |
Language: | English |
Series: |
INSEAD business press |
Subjects: | |
Carrier Form: | xi, 161 p.: ill. ; 25 cm. |
ISBN: |
0230006604 9780230006607 |
Index Number: | F719 |
CLC: |
F719 F713.50 |
Call Number: | F713.50/T254 |
Contents: | Includes bibliographical references (p. 146-149) and index. |