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AMA Winter Academic Conference 2021 : the human side of marketing in an age of digital transformation : online, 17-19 February 2021 /

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Bibliographic Details
Corporate Authors: American Marketing Association Winter Academic Conference Online); Curran Associate, Inc.; American Marketing Association
Group Author: Malter, Alan; Baker, Stacey Menzel; Im, Subin
Published: American Marketing Association,
Publisher Address: Chicago, IL :
Publication Dates: [2021]
Literature type: Book
Language: English
Series: AMA educators proceedings ; volume 32
Subjects:
Marketing > United States > Congresses.
Item Description: Printed with permission by Curran Associates, Inc., 2021.
Carrier Form: 2 volumes (xxix, 884 pages) : illustrations, maps ; 28 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781713825180
CLC: F737.123-532
Call Number: F737.123-532/A512/2021

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