Yes!:50 scientifically proven ways to be persuasive
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Main Authors: | |
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Group Author: | ; |
Published: |
Free Press,
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Publisher Address: | New York |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xii, 258 p.: ; 21 cm. |
ISBN: |
9781416570967 1416570969 |
Index Number: | H019 |
CLC: |
H019 B848.4 F270 C912.1 C912.3 |
Call Number: | H019/G624 |
Contents: |
Includes bibliographical references (p. 233-246) and index. Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. |