Yes!:50 scientifically proven ways to be persuasive

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Bibliographic Details
Main Authors: Goldstein Noah J.
Group Author: Martin Steve J.; Cialdini Robert B.
Published: Free Press,
Publisher Address: New York
Publication Dates: c2008.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 258 p.: ; 21 cm.
ISBN: 9781416570967
1416570969
Index Number: H019
CLC: H019
B848.4
F270
C912.1
C912.3
Call Number: H019/G624
Contents: Includes bibliographical references (p. 233-246) and index.
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.