Screen LibraryRethinking creativity : inside-the-box thinking as the basis for innovation /
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative adva...
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| Main Authors: | |
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| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge, United Kingdom : |
| Publication Dates: | 2020. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. |
| Carrier Form: | xiv, 501 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 458-483) and index. |
| ISBN: |
9781108742900 1108742904 9781108479400 1108479405 |
| Index Number: | BF408 |
| CLC: | G305 |
| Call Number: | G305/W426-1 |
| Contents: | Setting the stage: introduction to the study of creativity -- Creativity: what it is -- Problem-solving -- Case studies of creativity: the universality of creativity -- Analogical thinking in problem-solving and creativity -- How do you get to Carnegie Hall? Practice, talent, and creativity -- Insight in problem-solving and creative thinking -- Genius and madness -- Testing for creativity: divergent thinking, executive functioning, and creative thinking -- The search for the"creative personality" -- Two confluence theories of creativity -- The neuroscience of creativity. |