Screen LibraryEngaged journalism : connecting with digitally empowered news audiences /
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| Main Authors: | |
|---|---|
| Published: |
Columbia University Press,
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| Publisher Address: | New York : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Series: |
Columbia journalism review books
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| Subjects: | |
| Carrier Form: | xxxiv, 195 pages : illustrations ; 21 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780231168359 : 0231168357 9780231168342 0231168349 |
| Index Number: | PN4867 |
| CLC: | G219.712.9 |
| Call Number: | G219.712.9/B334 |
| Contents: | Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. |