Screen LibraryStop, think, go, do：how typography & graphic design influence behavior
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| Main Authors: | |
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| Group Author: | |
| Published: |
Rockport Publishers,
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| Publisher Address: | Beverly, Mass. |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 222 p.: ill. (chiefly col.) ; 24 cm. |
| ISBN: |
9781592537662 (cloth) 1592537669 |
| Index Number: | J534 |
| CLC: | J534-64 |
| Call Number: | J534-64/H477 |
| Contents: | Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. |