Screen LibraryDictionary of marketing terms
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
NTC Business Books,
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| Publisher Address: | Lincolnwood, Ill., USA |
| Publication Dates: | c1995. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xiv, 316 p.: ; 24 cm. |
| ISBN: | 0844235989 |
| Index Number: | F713 |
| CLC: | F713-61 |
| Call Number: | F713-61/D554/2nd ed./ |
| Contents: |
At head of title: American Marketing Association. Includes bibliographical references (p. 309-316). |