Screen LibraryNarrative and numbers : the value of stories in business /
Argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. Presents case studies to describe how storytellers can better incorporate numbers, and how number-crunchers can calculate imaginative models and weave narrative ar...
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| Main Authors: | |
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| Published: |
Columbia Business School Publishing,
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| Publisher Address: | New York : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. Presents case studies to describe how storytellers can better incorporate numbers, and how number-crunchers can calculate imaginative models and weave narrative around numbers. |
| Carrier Form: | viii, 284 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780231180481 (hardback) : 0231180489 (hardback) |
| Index Number: | H61 |
| CLC: | F272.9 |
| Call Number: | F272.9/D163 |
| Contents: | Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index. |