The power of habit : why we do what we do and how to change /

Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities,...

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Bibliographic Details
Main Authors: Duhigg, Charles (Author)
Published: Random House,
Publisher Address: London [England] :
Publication Dates: 2013.
©2012
Literature type: Book
Language: English
Subjects:
Summary: Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives.
Item Description: Originally published: London: William Heinemann, 2012.
Carrier Form: xx, 371 pages : illustrations ; 20 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781847946249
1847946240
Index Number: BF335
CLC: B842.6
Call Number: B842.6/D871
Contents: The habit cure -- The Habits of Individuals. The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs. The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits. The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen -- The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas.