Screen LibraryROI of：how to improve the return on your social marketing investment
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
John Wiley & Sons (Asia),
|
| Publisher Address: | Singapore |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 289 p.: ill. ; 24 cm. |
| ISBN: |
9780470827413 (hbk.) 0470827416 (hbk.) |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/P883 |
| Contents: |
Includes bibliographical references (p. 279) and index. "How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest ROI and least risk?" -- |