Screen LibraryOrigination : the geographies of brands and branding /
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| Main Authors: | |
|---|---|
| Published: |
Wiley-Blackwell,
|
| Publisher Address: | Chichester : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
| Series: |
RGS-IBG book series
|
| Subjects: | |
| Carrier Form: | xiii, 228 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781118556382 (Cloth) : 1118556380 (Cloth) 1118556402 9781118556405 |
| Index Number: | HF5415 |
| CLC: | F760.5 |
| Call Number: | F760.5/P635 |
| Contents: | The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. |