Origination : the geographies of brands and branding /
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Main Authors: | |
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Published: |
Wiley-Blackwell,
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Publisher Address: | Chichester : |
Publication Dates: | 2015. |
Literature type: | Book |
Language: | English |
Series: |
RGS-IBG book series
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Subjects: | |
Carrier Form: | xiii, 228 pages : illustrations ; 24 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781118556382 (Cloth) : 1118556380 (Cloth) 1118556402 9781118556405 |
Index Number: | HF5415 |
CLC: | F760.5 |
Call Number: | F760.5/P635 |
Contents: | The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. |