蛋糕经济学 = Grow the pie:如何实现企业商业价值和社会责任的双赢
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Published: |
中国人民大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2022 |
Literature type: | Book |
Language: | Chinese |
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Carrier Form: | 13,477页: ; 21cm |
ISBN: | 978-7-300-30299-7 |
Index Number: | F27 |
CLC: | F27 |
Call Number: | F27/2424-1 |
Contents: |
书名原文:Grow the pie: how great companies beliver [i.e. believer] both purpose and profit 本书从经济学理论出发,用案例和论证,论述了企业如何确立宗旨、“做大蛋糕”,并说明,当企业以宗旨为导向、增进社会价值时,往往可以实现长期利润,收获长期成功。书中还揭示了ESG(环境、社会和公司治理)投资的底层逻辑。 |